When starting out blogging it’s a big challenge to get traffic to the blog in the first place. Most writers would prefer to not put their early fans off with big garish banners and pop ups that demand e-mail addresses and names. This leads to lots of wonderful blogs on the Internet with no money making strategy at all – not that it is a bad thing that many writers want to be philanthropic and give something to the community for free but for those who’d like to start to earn something for all the hard work they put in these tips should get you started.
Google AdSense is an easy way to earn money from your online content. Simply display relevant and engaging ads on your website, mobile sites, videos, site search results, or even web-based games to earn revenue.
For bloggers looking for a fully automated solution nothing will beat Google AdSense for ease of use and installation. All writers need to do is visit the link above to register their account and decide what types of ads to run. Everything from picture ads and banners to the classic text ads you have no doubt seen on dozens of sites are available. Every time a user clicks on one of the ads you get paid, simple as that!
Google supplies you with a simple snippet of code which you can place on your blog (a range of sizes and positions are available so you should be able to select one that suits your template). If you’re blogging on Google’s own Blogger platform then it’s even easier to get set up as adding AdSense modules is all built in – refer to your Blogger documentation for more information by clicking ‘Monetise’.
If your blog is in a nice niche where there are some obvious partners then affiliate marketing (selling the products of another business for a cut of the commission) can be significantly more lucrative than AdSense as you can tailor the products you advertise to your market. Many sites with primarily a middle aged female readership do extremely well with Bingo affiliate advertising in countries where that is legal for example.
Unlike AdSense which will pick suitable ads to show based on the keywords on your page and the user who is visiting the site, affiliate banners will usually be selected by the blogger. As a result you will need to be careful that your readers would actually be interested in the products you are trying to sell.
Bloggers who wish to sell from a wider range of suppliers may wish to sign up to an affiliate network which will offer deals from a range of companies through one log in or account. This makes choosing a wider range of ads much easier and often comes with additional benefits like exclusive rates and bonuses through the network.
Being Creative: Your Own Product
One of the most overlooked, but most lucrative ways to monetise your blog is through selling your own product. If your readers already perceive you to be an expert in designing sidebar widgets for WordPress then how about writing a “Complete Guide” to designing sidebar widgets for WordPress and sell it to your readership.
This is often the hardest way to make money initially as you have to focus on writing some awesome content that your readers will really love and give great review for – as well as recommend to their friends. On top of that you will need to set up an e-mail marketing list, and take advantage of social networking tools as not everyone will buy on their first visit to your site and you’ll want to offer discounts and promotions to get sales of your product going.
Paid Advertising And Link Brokers
If your blog gets a lot of traffic in a suitable niche it won’t be long before you get some enquiries from link brokers or other parties looking to advertise on your site. Don’t assume all these are spam, usually they are worth a cursory investigation to decide if there is anything in it for you. If you’re making $80 per month from your AdSense account and someone will offer you $100 for a premium banner location at the top of your site this could be a real boon for your business.
- Ads As An SEO Factor: Oh No, Do I Have Too Many Ads? (stateofsearch.com)
- What a dip in AdSense earnings indicate? (computerknowledge1.blogspot.com)
- Don’t blog like a pro (lancewiggs.com)
- About Google AdSense (funincollege.wordpress.com)