Builders and Realtors Learn to Increase Home Sales through Internet Marketing

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*Editors note – What follows is a press release from the NAHB (National Association of Home Builders) about a marketing book geared toward realtors. This is a must read book for real estate agents who are struggling to sell homes of any kind in this economy. If you are a real estate agent in today’s market you need to understand the ins and outs of internet marketing and this book is a good start in learning all there is to know about selling homes in the age of online marketing. I work with realtors and home builders by ghost writing their blogs and it is those who have a blog and update it regularly who understand what it takes to stay ahead in this age of internet marketing. If you don’t have a blog yet you need to start one. Once you have started a blog you need update it regularly with interesting and unique content. If you can’t do those two things this book is a waste of time and money. However, if you understand those two things this book will take you from being an agent who gets by to an agent who is thriving in a challenged industry. 

February 2, 2012 - Times have changed and the role of technology continues to alter the home sales landscape. BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB) recently released, Internet Marketing: The Key to Increased Home Sales a book that shows housing professionals how to use Internet marketing to sell more homes and increase revenues. Written to help readers understand the ins and outs of Internet marketing, this new resource teaches readers ways to improve visibility on the Internet, increase Internet commerce, and offers practical ways builders can engage consumers, follow up on leads and convert prospects into buyers.

Internet Marketing: The Key to Increased Home Sales by Mitch Levinson, MIRM, CSP is designed specifically for the real estate industry and teaches housing professionals how to create and maintain an Internet strategy. Each chapter provides an overview and detailed explanation of a particular facet of Internet marketing and specific techniques to apply the knowledge.

”This new title from BuilderBooks offers readers an excellent opportunity to learn how to maximize their home sales through Internet marketing,” said NAHB Chairman Bob Nielsen, a home builder from Reno, Nev. “Levinson provides builders with innovative techniques and concrete examples of how to build a stronger online presence and turn that into sales.”

Author Mitch Levinson explains step-by-step how to increase quality website traffic and convert it to sales center visits by providing the right information to home buyers online. Levinson provides strategies for competing online and details on how to:

• Improve your search rankings for the keywords your  program is targeting
• Fill the search engines with your primary content
• Prompt your website visitors to drive to your sales centers, call the sales office and provide their email addresses
• Apply formulas for search engine optimization
• Identify and incorporate the right key words
• Follow up on online leads
• Use social media to improve search engine optimization
• Blog with impact
• Spend ad dollars wisely
• Boost open and click-through rates for your email marketing newsletters and flyers
• Avoid spamming

Mitch Levinson is an Internet marketing expert with more than 20 years of experience, who specializes in search engine optimization, website development, email marketing, social media and customer relationship managementconsulting services. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty, and managing partner of mRELEVANCE, LLC, an Internet marketing, social media, and public relations company with offices in Chicago and Atlanta.

Tagged as: Business, Home construction, Internet marketing, NAHB, National Association of Home Builders, Real estate, Search engine optimization, Web search engine