Image via CrunchBase
Many people haven’t realized that it is possible to optimize their Flickr accounts so they are more SEO friendly and, therefore, more likely to rank well in search engine results pages. Before creating a Flickr account, however, you should decide whether it’s going to be helpful for your business or not. Do you work with a photographer, such as in a photography business, the fashion industry or even event management? If so, then applying SEO to your Flickr account is a great idea.
Image Titles
This is one of the most crucial steps when it comes to SEO and your Flickr account. Don’t forget to label photos, or just leave the name as whatever your camera decided to call it when it was saving the image to its memory – this makes it impossible for them to rank well. When it comes to SEO, you should consider the location where the image was taken, whether it is associated with any branding, and whether it is of a particular product – include these keywords in the title, but, for SEO, keep it short and clear.
Image Descriptions
Image descriptions are a great place to add links to your blog or website for added search engine optimization. Use similar keywords to what you used when describing your image title. For SEO purposes, you should always aim to get around 3 or 4 lines of text.
Image Tags
There may be many who feel image tags are useless for SEO, but there is no harm is spending a little time adding tags to your Flickr images. Unlike in other social networking profiles and websites, the way that SEO works for Flickr is slightly different and every little bit helps. Add both popular tags (as long as they are related to the area your image is in, such as women’s fashion) and niche tags (such as, Alannah Hill dress). In SEO, you should never add any more than 10 tags.
External Linking
As everyone in the SEO world knows, external links are invaluable when it comes to ranking well in searches, so include links to your Flickr photos from all your other websites (including blogs and even social media). It is also a very good idea to give other people permission to use your images, as long as they provide a link back to your Flickr account for SEO.
Remember, when creating a Flickr account for your business, it is always best to opt for the paid ‘Pro-Account’, as this gives you the extra options including being able to create collections, which can be very helpful for SEO. The free account, while still SEO compatible, doesn’t give you these options.
About The Author:
This useful article is shared by John K. Taylor on behalf of Infinite IT Solutions, is a SEO Company in Melbourne. They also offer web services like email marketing, web development, online marketing, graphic design and Website Design in Melbourne.
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- Can posting pictures to Flickr reveal your hometown? (digitaltrends.com)
