There are many industries that have learned how to harness the power of Twitter in unique and interesting ways. One industry using Twitter wisely is real estate.

Twitter is a micro blogging site that allows for only the use of 140 characters per post which means users who want to market their service or products must get creative. Twitter has over 175 million users so businesses need to make their Tweets stand out if they want to get noticed. Here are just a few ways that Realtors and real estate agents are using Twitter to stand out and get noticed when selling homes.

Hold Twitter meet and greets

Savvy realtors are now holding meet and greets in the virtual Twitterverse. Not only do they meet other successful agents but they can brainstorm ways to attract more customers. Meet and greets via Twitter can be used to meet other agents or to attract new customers. To have a successful meet and greet via Twitter use common and easy to understand hashtags like #homeforsale, #homeimprovement, #realtormeetandgreet. The more clever and concise the hashtags are the more likely your event will get noticed. Successful realtors have found it is helpful to have a focused theme and to have at least a couple attendees who can help get the conversation started.

Tweet as the property

This is a really cute way to make your home stand out. Take it from large companies like McDonalds who tweet as their characters. The tweets are interesting, thought provoking and entertaining which makes more people follow and pay attention. Realtors who tweet as the home talk about any home improvement projects that have taken place or the different stages of building the home is in. Tweets should be light hearted, funny and engaging. Don’t tweet unless you have the time to respond to those following your Tweets.

Tweet your Open House

Tweeting your open houses is a great way to find visitors who might not see your signs which are usually only located a block or two from the property. Tweeting about the open house several days before the event can generate buzz about the house. If you haven’t held an open house in the property before you can build it up by your tweets. Many successful realtors tweet during the open house as well as offer contests for those who can’t make it to the property. Tweeting pictures is a great way to show people who might not be able to attend what the house looks like which can turn into appointments at a later date.

Educate buyers and sellers

Using Twitter to educate home buyers and sellers is a great way to introduce yourself to potential clients. Send out informative tweets to your followers with links to information about the industry. If there are changes in the market be sure to update your followers with the information. Realtors with their own websites benefit from these updates because the links they put out on Twitter go right back to their blog which increases traffic to their own site but if you don’t have a blog send them to the originating article.

Twitter tips for everyone

Using Twitter to market your business can often seem like walking a tight rope. You want to get your message out there but you don’t want to annoy potential clients and turn them off and you don’t want to come across as spammy.

Here are few tips to avoid being that kind of Twitter user:

• Don’t tweet the same message over and over again. Tweet it once and then be done with it.
• Don’t auto tweet unless you can be there to answer questions.
• Tweet only relevant information.
• Keep a separate Twitter account for your business and personal life and then don’t mix them.

Are you using Twitter for your real estate business? What kind of success have you had?

Related articles

• Ardynn Media Group Is Keeping REALTORS Linked To Consumer Expectations (thelimemagazine.wordpress.com)
• Builders and Realtors Learn to Increase Home Sales through Internet Marketing (tribalblogs.com)
• New Real Estate Websites for Realtors Launched (pr.com)