Finding the Right Products to Promote your Small Business

promo 300x300 Finding the Right Products to Promote your Small BusinessBlogging and social media sites like Facebook, Pinterest and Twitter are great ways to promote your business. In the digital age these sites are cost effective because they are free and only require your time. But what about marketing your business the old fashioned way? Remember when companies had swag? You know, those squeeze balls that filled our cube desk drawers or letter openers that were frankly a little dangerous?

Promotional products are a quick and easy way to get your name in front of a lot of people. And, if you choose the right promotional products you can make a lasting impression on your clients and customers.

Pens make great promotional items because everyone uses them and because everyone steals pens. Finding a fun promotional toy is a great idea for people forced to work in cubicles all day long. The boss might not like it but the sales team will.

It’s not just small businesses who can benefit from promotional items. Bloggers can help brand themselves by giving away magnets, pens and other small (inexpensive to mail) items that can be branded with their logo.

You don’t have to spend a lot of money to get your small business noticed. Promopeddler.com is a site that offers the largest online selection of promotional toys, clothing, bags and office supplies that can all be imprinted with your logo for a small cost and when you sign up you get $50 off your first order!

 Finding the Right Products to Promote your Small Business

Is Telecommuting Right for all Bloggers?

telecommute Is Telecommuting Right for all Bloggers?For many, the appeal of blogging is being able to work from home. If you have kids or a spouse out earning the serious bacon, blogging seems like a great way to make a little extra money doing what you love, and nine times out of ten it is a great career. However, there are lots of freelancers out there who choose to write for a company as opposed to for their own blog. After all, running a blog is difficult work. Even though many bloggers have what it takes to run their own blog, they still aren’t interested in working from home or telecommuting. It may seem glamorous to work in your pajamas (okay, maybe glamorous isn’t the right word), but telecommuting isn’t always what it seems.

Consider some of the reasons telecommuting might not be right for every writer:

Top 5 Things to Consider Before Telecommuting Full-Time

1. You will need to purchase all the technology necessary in order to work from home

If a company asks you to work from home, they will most likely provide you with the technology necessary. However, if you ask to telecommute or decide to work from home on your own blog it is usually your responsibility to have the necessary technology. Although it may seem like bloggers don’t need a lot of tools, you will quickly realize that you want a nice, large computer, comfortable keypad and mouse, as well as any design software you may need for your blog.

2. There are many more distractions at home than in an office

People often think that they will be able to handle their distractions at home, but they are more tempting than many people realize.  Even if your children are old enough to go to school, they will likely still call you or talk with you if they know you aren’t at work. You will need to be extremely disciplined if you want to pull off a no-distractions-in-the-house type lifestyle. You also have your house calls, neighborhood noise, and any pets to keep the distractions going if your children are leaving you alone.

3. There is a lot of temptation at home that is hard to ignore

In a sense, a temptation is a kind of distraction, but worthy of its own point nonetheless. I think that every blogger has experienced writers block at one point or another, but being in an office gives you an excuse to sit there and overcome it. If you’re at home, you will have a million things to do that will take you away from that writers block. You have a stocked fridge with foods you like, a TV with your favorite soap opera set to go on DVR, and a comfortable couch that always seems to be calling you for a nap. It’s easy to take a break from work at home, but hard to actually sit down and work.

4. It can be difficult to sound professional when you’re telecommuting

The more lax you get at home, the more lax you will get on your phone and your email. If you start to get behind on your work because you have been tempted or distracted by something, you’re going to sound frantic and unprofessional. It can be tough to have a serious conversation with someone on the phone or through video chat if your doorbell rings or you children come running in the door from school. This may sound like a stretch, but this happens more frequently than people realize.

5. You don’t get the sense of community when you’re working from home

Believe it or not, you will likely miss having co-workers near your desk. Offices always have some sort of culture and sense of belonging, but you miss all that when you’re working from home. You may have to come in for company meetings, but you’ll find that new faces will slowly begin to appear. It can be odd to walk into your company and not feel as though you’re a part of the team. If you’re working from home as your own blogger, the same sense of being alone can hit. You talk to people through your email, but it’s not quite the same as working in an office environment.

The important thing to remember is that telecommuting is a great option for many bloggers. However, it can be a little bit different than people might anticipate, so it’s important to really weigh the pros and the cons of the decision before jumping in the deep end.

Photo Credit: siliconeer.com


Jordan Stewart is a writer and marketer for Calvin Klein Underwear retailer, Chonies. She also writes for various blogs and marketing communities giving startup companies financial advice.

 Is Telecommuting Right for all Bloggers?

Why Your Small Business (this means you Realtors) Needs To Go Social

I talk about small business and social media a lot. One might even say that I nag about how small businesses really need to use social media if they want to compete in their industry. I nag a lot about this. But, the truth is I can’t stress enough how important it is for small businesses to get online, start a blog, use Twitter and Facebook (at the very least) and really make their business known on the web. Sadly, so many of them don’t. Realty is one of the biggest industries out there right now that can benefit big from social media and yet so many Realtors resist social media.*

This infographic from Wix visually depicts the urgency for small businesses to get online NOW.

WhyYourBusinessMUSTGoSocial 4f427bcd73a74 w587 Why Your Small Business (this means you Realtors) Needs To Go Social

by Wix.

*it isn’t so much that Realtors and real estate agents resist social media it’s that they aren’t consistent with it. Like any marketing you have to keep at it. You would never purchase a billboard or bus stop ad for one day would you? No, and yet that is what most in real estate do. They start a blog or website, get on Facebook or Twitter and then after a post or two never come back to it. Of course it’s completely understandable because realtors are so damn busy, especially in this economy. They don’t see the ROI because it doesn’t happen within 24 hours. Tribal Blogs offers blogging and SEO services to realtors who don’t have the time or skills to build their business using social media.

 Why Your Small Business (this means you Realtors) Needs To Go Social

The Power of Google+

I haven’t fully embraced Google+ yet but only because I haven’t found it to be as fun as Pinterest or as intuitive as Facebook. Google+ is still a necessary evil, one I use when I think about but not second nature yet. This video shows the power of Google+ and how quickly information can spread with just a couple of users.

Have you found Google+ to be beneficial and if you use it how do you fit it into your daily activities?

 The Power of Google+
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