Editor’s note – This is the second article in a series by David Hulegaard, author of Noble
and The Jumper
, who shares with us his journey to becoming a published author. You can find the first part here.
At the encouragement of my friends, I looked into self-publishing options. I wasn’t looking for a multi-million dollar contract; I just wanted to share my story with people. Significant strides had been made in the way of independent publishing, and it didn’t take long for me to find the option that was right for me.
On October 16th, 2010, my first novel was published! I will never forget the first time I held a printed copy in my hands. I imagine it’s similar to what parents must feel the first time they pick up a newborn child.
I never looked back after that. I got bit by the writing bug hard, and before I knew it I had a slew of other story ideas lined up. I kicked myself for not pursuing my passion sooner. That was a little over a year ago and I’m happy to report that I’m still going strong and loving every minute of it!
Am I famous? Not even close. Have my experiences taught me many valuable lessons that I can pass along to others? Absolutely. I am so grateful for the success that I have had over these past fourteen months, but they did not come without a share of pitfalls along the way—pitfalls that could have been avoided had I been a little wiser, a little less impulsive, and taken the time to do a little more research first.
Every author is likely to give you a different list of “do’s” and “don’ts,” but here are the key pieces of advice that have helped the most:
Do not publish without a professional edit
Nothing upsets a reader more than paying money for a book full of typos and missing words. All it takes is one bad review to kill any potential your book might have had. No matter how hard you scrutinize your writing, you will NEVER catch all the mistakes on your own.
I released my first novel without a professional edit. With a little luck on my side, I survived the faux pas, but as soon as I could afford an editor I did a re-issue that was free and clear of all the stupid little mistakes.
Yes, editors can be expensive, but I guarantee that there is no greater investment you can make for your career. If you believe in yourself and see writing as something more than a hobby, you owe it to yourself to get a good editor. They can make all the difference in the world between a good book and an unforgettable book.

Do hire a graphic designer for your book cover
You can’t judge a book by its cover, right? Wrong! Your book cover is your first chance to make a good impression, so spend a little money and get something eye-catching.
Got graphic design skills already? Fantastic!
Save yourself a few bucks, but do some research into your genre and see what the best-selling covers look like. It’s important to understand what speaks to your audience.
Do use social media to interact with readers
Personally, I only like Twitter, but the same principal applies to Facebook, Google+, and so on. Use your valuable time to write, but make sure to allow yourself at least an hour a day to get out there and mingle. Respond to people when they reach out to say hello. Show people you’re a real person and not sent from the future to kill Sarah Connor.
Do not use social media to spam potential readers
Yes, you need to advertise and market your books, but an onslaught of messages asking for money will do little more than harm your reputation and chase away readers. You need to find the right balance, which takes time and experimentation, but a general rule of thumb would be to keep your advertisements subtle and non-intrusive. For an example, “Thanks for following! Buy my book!” is a horrible way to start off a relationship with your readers.
Do make friends with other authors
Banding together with other authors is good for building a network, and support system, of like-minded individuals. We’re not in competition with each other. Authors can offer you advice, help share your messages, keep you in the loop on upcoming opportunities, and so on. I have made many new author friends thanks to the wonders of social media and I wouldn’t trade them for anything in the world.
Do not spend gobs of cash on marketing
This is a big one. If you’ve just published a book, you may be tempted to spend a lot of money to get it out in front of lots of people. DO NOT!
You want a crash course in reality? I hired a PR agency after I published my first book. Over six months, they bled me of $5,000 and netted me a grand total of seven followers on Twitter. In a word: Ouch. Present David wishes he could go back in time and punch Past David in the kidney. Do you have any idea how much you can do with a $5,000 budget? Well, I do now, and if I can help just one person avoid the same costly mistake I made, then I’ve done my job.
Do not ever stop reading
The more you read the better writer you will become. It can teach you new ways to attack your own shortcomings and refine your craft. If you’re reading, then you’re learning. Always remember to read!
There is plenty more that I have learned along the way, but this is a finite space that I am working within. Just remember one thing: This isn’t easy. If it was, everyone would be doing it. Don’t get frustrated and NEVER GIVE UP!
I hope that you have found something in my post that will help you. If you have any questions or just want someone to bounce ideas off of, I’m a pretty easy guy to find. I thank you for taking the time to read this and I sincerely wish you the best of luck!
Read a book or the Kardashians win,
~ David K. Hulegaard
–
David K. Hulegaard is an author and student of film and music. He developed an extensive imagination at an early age while burying his nose into a mixture of R.L. Stine books and literary classics.
With an established professional background in the real world of category management, consultation and marketing, he felt unable to quench his thirst for creativity. This led to the release of his debut novel in October 2010.
He currently lives in Oregon City with his fiancee, where there is never a shortage of inspiration. Citing a variety of influences, he loves to dabble within many different genres and settings to tell a story.
Recent Comments