Google is always trying to stay ahead of the spammers by changing its algorithm. The latest change, called Penguin, has many bloggers upset as once again their sites have lost traffic due to ‘gaming the system’. According to online marketing expert James Schramko “It’s about 50% backlinks,” Schramko continues, elaborating, “They still work, but you really need [...]
Author: TJ Philpott Content marketing is one of the best ways to increase sales online and build a rock solid business foundation but it does take time. The key is that this sales strategy is very subtle and is based upon building trust and credibility with people FIRST in order to make your marketing efforts [...]
Creating brand recognition takes a lot of work—but the pros outweigh the cons Business blogs are a great way of creating brand recognition online, but are they truly worth the time and money they take to create and maintain? After all, starting and maintaining a blog takes a lot of work, and it can demand [...]
Many blog owners put a great deal of emphasis on traffic. Most of the time these numbers are enough to grab advertisers, but some want to know that those landing on the page are actually staying there. After all, it doesn’t really matter how many people click on your blog if they are in and [...]
What is Content Marketing? Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Content, good, quality content, is what powers online marketing success. Quality content [...]
*Editors note – What follows is a press release from the NAHB (National Association of Home Builders) about a marketing book geared toward realtors. This is a must read book for real estate agents who are struggling to sell homes of any kind in this economy. If you are a real estate agent in today’s [...]
Social Media isn’t just for tech savvy college students or mom bloggers anymore. If you have a small business you must have a social media presence. It’s not enough to have a website anymore. Now, to compete with those in your industry, you must have a blog that is updated regularly (to keep the search [...]
As promised, this post will go into more detail about what to consider monitoring within a few social media sights such as Facebook, Twitter, LinkedIn, Google+, among others, and the good news: it doesn’t have to take you hours to do it! Managing the social networking sites you use for your local business may seem [...]
In November 2011, social media consultancy Sociagility looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media performance, as measured by the consultancy’s PRINT Index™ KPI. The PRINT system compares brands on five key dimensions or ‘attributes’ of social media performance [...]
Blogging seemed so unnatural for me until I read an article on how to jump into blogging by starting with your passion. Instead of blogging about my web development business or how to help my clients, I dove in and started a blog about my secret passion – owning a small resort. Small resort ownership [...]
